Apple’s release of software that allows Intel-based Macs to boot into Windows XP will certainly affect Mac users. But the greatest impact of Boot Camp will most likely be felt by another segment of the computing market—windows users. And analysts say that’s exactly who Apple is targeting with this software.
“I think there are many more Windows users that would want to come over than Mac users that would want to use Windows,” said Tim Bajarin, president of the high-tech consulting firm Creative Strategies. “Overnight Apple has created the most versatile computer platform and become even more attractive to switchers and people that were on the fence.”
Michael Gartenberg, vice president and research director at market-research firm JupiterResearch, agrees. “It removes one of the last obstacles for people considering Macintosh, but still feel they still need to run Windows or a particular Windows application,” added Gartenberg, who described Boot Camp’s release as “a very bold move by Apple.”
Being able to boot an Intel-based Mac gives potential switchers the opportunity to test the operating systems side-by-side. And the importance of that should not be underestimated, according to Gartner/G2 research director Mike McGuire.
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